The most successful Customer Success organizations are the ones that are able to master customer data collection, measurement and analysis. By developing strategic and tactical data policies, CSMs can garner insights that help your organization define customer best practices, identify patterns for meaningful interactions and expansion opportunities, and create customer advocates that drive new customer acquisition.

What if you could predict, with near certainty, which of your customers are likely to churn before they do? What if you could instantly determine when your customers would be more likely to expand their business with you if you introduced a new feature? You can do all of this (and more!) by learning how to master customer data management and properly leverage the vast amount of customer data you have available at your fingertips.